News & Trends

Sue Mah wearing a blue dress and looking into the camera

Pick 3 Key Messages

When you’re passionate and knowledgeable about a topic, you’ll probably have lots to say! But for media interviews, follow the rule of 3. Why 3? Well there are 3 reasons, of course! 1️⃣ We tend to remember words, visuals and references in patterns of 3. Just think of these classic examples: Eat, Pray, Love Friends, Romans, Countrymen Ready, Set, Go! 3 Little Pigs 3 Blind Mice Goldilocks and the 3 Bears 3 Musketeers 3 Amigos 3 witches in Shakespeare’s MacBeth…

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Sue Mah sitting behind kitchen counter and looking at an smart phone on a tripod

Look and Sound Like a Pro for Your Video Interviews

With physical distancing these days, more and more journalists are reporting from their homes. I’ve been giving live TV interviews via Skype and FaceTime from my home office and kitchen. And you can too! Here are my personal secrets of success. 1 – Use a tripod for your smart phone. This helps to steady the camera. I set up the tripod directly on my counter top. Raise the tripod so that the camera is at eye level. If you’re sitting…

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A collage of media clips from Media Training Boot Camp.

2019 – Year in Review

What a year it’s been! January started off with a bang as our Co-Founder Sue appeared in multiple national interviews about the new Canada’s food guide and even caught up with the (former) Minister of Health in the TV studio green room. Throughout the year, we highlighted tips from media pros including Shelley Case, Andrea Hardy, Andrea Miller, Andrea D’Ambrosio, Nicole Osinga, Charles Ko and Dr. Shannan Grant. Our Co-Founder Gina also shared her secrets for creating your own “how-to” recipe video.…

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