Secrets of Success

How to handle tough questions in a media interview….lessons from watching a politician!

One of the most common questions we receive during our media training workshops is how to deal with tough questions. Aside from mock interview training and practice, we recommend watching or listening to an interview with a politician. Politicians are uber media trained to address the most challenging questions. Here’s a quick case study from a recent interview with The Honourable Carla Qualtrough. The interview topic: Early in June 2016, The Honourable Carla Qualtrough, federal Minister of Sport and Persons…

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Interview Rewind – Nutrition Month 2016, Try Something New! – Cristina Montoya, RD

Interview: Nutrition Month 2016 – Try Something New! Media outlet: Rogers Daytime TV Durham Region, Ontario Expert guest: Cristina Montoya, RD, @CristiMontoyaRD Air date: March 29, 2016 Reviewed by: Gina Sunderland & Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Cristina Montoya as she discusses “A New Recipe Idea for Nutrition Month 2016”. Topic and Key Messages This was Cristina’s…

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Interview Rewind: March Break Meal Prep – Andrea D’Ambrosio, RD

Interview: March Break Meal Prep Media outlet: Rogers Daytime TV Waterloo Region, Ontario Expert guest: Andrea D’Ambrosio, RD, Dietetic Directions,  Twitter: @DAmbrosioRD Air date: March 10, 2016 Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Andrea D’Ambrosio as she discusses “March Break Meal Prep.” Reviewed by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp   Topic and Key Messages This was Andrea’s fifth TV interview! She…

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Interview Rewind: Fresh Ways to Enjoy Eggs! – Patricia Chuey, RD

Interview: Fresh Ways to Enjoy Eggs Media outlet: CTV Morning Live Vancouver, Vancouver, BC Expert guest: Patricia Chuey, RD, Patriciachuey.com Air date: February 01, 2016 Reviewed by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Patricia Chuey as she discusses “Fresh Ways to enjoy Eggs”  http://bc.ctvnews.ca/video?clipId=799398&binId=1.1184694&playlistPageNum=1 Topic and Key Messages The interview discussed nutrition benefits of…

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10 Tips for Giving Exceptional Food Demos!

We’re delighted to share 10 Tested Tips For Giving Exceptional Food Demonstrations, by dietitian Kristyn Hall! A recognized expert in the media, Kristyn is a Food, Nutrition & Culinary Coach with Calgary-based Nutrition and Culinary Solutions. Her 10 tips are guaranteed to wow your audience! This informative article was first posted on the Dietitians of Canada Practice Blog by Melissa Baker, dietitian and editor. If you’re a member of Dietitians of Canada and would like to write a blog post, you can find the writing…

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Secrets of Success for Shooting Multiple TV Segments in a Day

  By Gina Sunderland, MSc, RD, Co-Founder, Media Training Boot Camp Over the past year I have had the opportunity to be a regular guest on CTV Winnipeg Morning Live “Tots to Teens” feature with host Terri Apostle. I thought it would be fun to share with you some of my tips for pitching segment ideas to the host right through to preparing for shooting several segments on the same day.   Suggest segment ideas to the host Your best…

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Federal Election 2015 Party Leaders -– What is Their Body Language Saying?

Like many of you, we’ve been following the election campaign and listening to the party leaders’ key messages. Politicians are uber media trained, and that’s why we think it’s fascinating to also watch their body language during the debates. Here is a great article from a non-verbal communication expert who offers her critique on the body language of each the federal leaders during the recent French language debate. http://www.huffingtonpost.ca/2015/09/25/federal-leaders-french-debate-body-language_n_8197760.html [Photo credit:  Huffington Post Quebec]

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Interview Rewind: Foods that Fight Inflammation – Kim Arrey, RD

Interview: Foods that Fight Inflammation Media outlet: CTV – Canada AM, Toronto, Ontario, June 8, 2015 Expert guest: Kim Arrey, BSc, RD   Interview Rewind: We review a media interview and highlight strengths and suggestions for improvement. Let’s watch Registered Dietitian Kim Arrey as she discusses “Food that Fight Inflammation” Topic and Key Messages Main interview topic discussed strategies for improving osteoarthritis through making healthy, nutrient rich food choices to reduce inflammation. Kim affirmed that many Canadians are suffering from…

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How to Pitch, Plan and Prepare a Dynamic TV Interview – FAQs

Thanks to everyone who listened in to our webinar How to Pitch, Plan and Prepare a Dynamic TV Interview! Here’s a recap of some of the questions we were asked. Question #1: Where can I find story ideas to pitch for an interview? Answer: A story idea has to be timely, newsworthy and relevant to the audience. Here are few different ideas. Pitch your story based on a monthly theme – e.g. February is Heart Month; March is Nutrition Month;…

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Make Your Media Debut this Nutrition Month!

With National Nutrition Month just weeks away, NOW is the perfect time to use it as a hook to introduce yourself to the media and raise your profile as a nutrition expert! One of my favourite DIY projects for Nutrition Month is creating a short video that’s packed with practical tips. For the past three years I have partnered with my colleague Amanda Nash, RD to develop our own videos, each one focusing on the Nutrition Month theme. It has…

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