Secrets of Success From Canada’s Top Media Dietitians – Featuring Andrea D’Ambrosio!

We’re excited to introduce you to media savvy, dietitian entrepreneur Andrea D’Ambrosio from Ontario! Andrea owns and operates Dietetic Directions, a nutritional counselling and education company in Kitchener Waterloo. Along with her team of dietitians, she has the mission to inspire busy people to achieve life-long behaviour changes though motivational coaching and mutual goal setting. Andrea is regularly featured in local media in the Kitchener Waterloo and Hamilton regions and has acted as a National Media spokesperson for Dietitians of Canada.…

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Secrets of Success – Tips for Creating Your Own “How-To” Recipe Videos

Nutrition Month is here! It’s time for dietitians to shine and find engaging ways to help Canadians unlock the potential of food! One creative way is to share videos with your clients for healthy, easy, recipes they can make themselves! Short one to two-minute videos are currently a popular medium for sharing information. Making your own “how-to” or “hands-and-pans” recipe videos is a great way to profile your culinary expertise and help your clients improve their food skills. These types…

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Secrets of Success From Canada’s Top Media Dietitians – Featuring Shelley Case

We’re thrilled to introduce you to Shelley Case, leading international dietitian expert on the gluten-free diet! Shelley is also an author, speaker and consultant with more than 35 years’ experience. She is a member of the Medical Advisory Board of the Celiac Disease Foundation and the Canadian Celiac Association’s Professional Advisory Council. Shelley is a sought-after media source, conducting hundreds of radio, television, newspaper and magazine interviews throughout North America such as the NBC Today Show, CNN, CBC, CTV, Global TV,…

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Secrets of Success from Canada’s Media Dietitians – introducing Lindsey McGregor

  At this year’s annual Dietitians of Canada conference, I had the pleasure of meeting Lindsey McGregor who has been a Registered Dietitian in Alberta for the past 9 years. She currently works for Alberta Health Services and is passionate about the public making maximum use of the life changing advice that Dietitians provide. Lindsey just participated in her first TV interview and shares these wonderful tips with us! How did you get started in the media? I got started…

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Time to Shine in the Media!

January is the perfect time for YOU to shine in the media! With the cold dark days of winter, media outlets are looking for experts to motivate their viewers with tips and ideas to help them achieve and stick to their New Year’s resolutions. Start pitching your media interview ideas NOW to your local media outlets. It takes time to think of story ideas, so we’ve given you a jump start on some winning interview topic ideas. Here’s hoping you’ll soon…

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Foods that are better together! – Sue Mah, RD

Here’s Media Training Boot Camp Co-Founder Sue Mah, sharing her top 5 food combos for better nutrition. Backstory:  Sue is the regularly featured dietitian expert on the new national TV show Your Morning.  She pitched the interview idea to the show’s producer, and worked with the set stylist to create the visuals for the TV interview. Sue’s Secrets of Success Tip:  Be “edu-taining” – that’s educational + entertaining! Use separate “stations” for your visuals and be creative in how you…

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Interview Rewind – Cooking with Blueberries – Kristyn Hall, RD

Interview: Cooking with Blueberries Media outlet: Global TV Calgary, Alberta Expert guest: Kristyn Hall, MSc, RD; Food, Nutrition and Culinary Coach, Nutrition and Culinary Solutions; @kristynhall Air date: July 12, 2016 Reviewers:  Interview self-reflection by Kristyn Hall; and interview review by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind:  As always, we are happy to review your media interviews upon request. We were thrilled that Kristyn reached out to us to share her self-reflection based on what she learned from…

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How to handle tough questions in a media interview….lessons from watching a politician!

One of the most common questions we receive during our media training workshops is how to deal with tough questions. Aside from mock interview training and practice, we recommend watching or listening to an interview with a politician. Politicians are uber media trained to address the most challenging questions. Here’s a quick case study from a recent interview with The Honourable Carla Qualtrough. The interview topic: Early in June 2016, The Honourable Carla Qualtrough, federal Minister of Sport and Persons…

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Interview Rewind – Nutrition Month 2016, Try Something New! – Cristina Montoya, RD

Interview: Nutrition Month 2016 – Try Something New! Media outlet: Rogers Daytime TV Durham Region, Ontario Expert guest: Cristina Montoya, RD, @CristiMontoyaRD Air date: March 29, 2016 Reviewed by: Gina Sunderland & Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Cristina Montoya as she discusses “A New Recipe Idea for Nutrition Month 2016”. Topic and Key Messages This was Cristina’s…

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RT @DietitiansCAN Thank you Minister @PattyHajdu and @GovCanHealth for your support of #NutritionMonth - Dietitians across the country are looking forward to sharing how healthy eating is #MoreThanFood (...and so are Dietitians!)…

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