When you’re passionate and knowledgeable about a topic, you’ll probably have lots to say! But for media interviews, follow the rule of 3. Why 3? Well there are 3 reasons, of course! 1️⃣ We tend to remember words, visuals and references in patterns of 3. Just think of these classic examples: Eat, Pray, Love Friends, Romans, Countrymen Ready, Set, Go! 3 Little Pigs 3 Blind Mice Goldilocks and the 3 Bears 3 Musketeers 3 Amigos 3 witches in Shakespeare’s MacBeth…
Interview: Cooking with Blueberries Media outlet: Global TV Calgary, Alberta Expert guest: Kristyn Hall, MSc, RD; Food, Nutrition and Culinary Coach, Nutrition and Culinary Solutions; @kristynhall Air date: July 12, 2016 Reviewers: Interview self-reflection by Kristyn Hall; and interview review by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind: As always, we are happy to review your media interviews upon request. We were thrilled that Kristyn reached out to us to share her self-reflection based on what she learned from…
Interview: Nutrition Month 2016 – Try Something New! Media outlet: Rogers Daytime TV Durham Region, Ontario Expert guest: Cristina Montoya, RD, @CristiMontoyaRD Air date: March 29, 2016 Reviewed by: Gina Sunderland & Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Cristina Montoya as she discusses “A New Recipe Idea for Nutrition Month 2016”. Topic and Key Messages This was Cristina’s…
Interview: March Break Meal Prep Media outlet: Rogers Daytime TV Waterloo Region, Ontario Expert guest: Andrea D’Ambrosio, RD, Dietetic Directions, Twitter: @DAmbrosioRD Air date: March 10, 2016 Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Andrea D’Ambrosio as she discusses “March Break Meal Prep.” Reviewed by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp Topic and Key Messages This was Andrea’s fifth TV interview! She…
Interview: Fresh Ways to Enjoy Eggs Media outlet: CTV Morning Live Vancouver, Vancouver, BC Expert guest: Patricia Chuey, RD, Patriciachuey.com Air date: February 01, 2016 Reviewed by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Patricia Chuey as she discusses “Fresh Ways to enjoy Eggs” http://bc.ctvnews.ca/video?clipId=799398&binId=1.1184694&playlistPageNum=1 Topic and Key Messages The interview discussed nutrition benefits of…
By Gina Sunderland, MSc, RD, Co-Founder, Media Training Boot Camp Over the past year I have had the opportunity to be a regular guest on CTV Winnipeg Morning Live “Tots to Teens” feature with host Terri Apostle. I thought it would be fun to share with you some of my tips for pitching segment ideas to the host right through to preparing for shooting several segments on the same day. Suggest segment ideas to the host Your best…
Interview: Foods that Fight Inflammation Media outlet: CTV – Canada AM, Toronto, Ontario, June 8, 2015 Expert guest: Kim Arrey, BSc, RD Interview Rewind: We review a media interview and highlight strengths and suggestions for improvement. Let’s watch Registered Dietitian Kim Arrey as she discusses “Food that Fight Inflammation” Topic and Key Messages Main interview topic discussed strategies for improving osteoarthritis through making healthy, nutrient rich food choices to reduce inflammation. Kim affirmed that many Canadians are suffering from…
Thanks to everyone who listened in to our webinar How to Pitch, Plan and Prepare a Dynamic TV Interview! Here’s a recap of some of the questions we were asked. Question #1: Where can I find story ideas to pitch for an interview? Answer: A story idea has to be timely, newsworthy and relevant to the audience. Here are few different ideas. Pitch your story based on a monthly theme – e.g. February is Heart Month; March is Nutrition Month;…
With National Nutrition Month just weeks away, NOW is the perfect time to use it as a hook to introduce yourself to the media and raise your profile as a nutrition expert! One of my favourite DIY projects for Nutrition Month is creating a short video that’s packed with practical tips. For the past three years I have partnered with my colleague Amanda Nash, RD to develop our own videos, each one focusing on the Nutrition Month theme. It has…
Interview: New Eating Habits for 2015 Media outlet: City TV Breakfast Television, Montreal Quebec Expert guest: Angel Ong, RD Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Angel Ong as she discusses new eating habits for 2015. Topic and Key Messages Interview topic discussed strategies for improving your nutritional intake for the up-coming year. Interview was timely as it aired December 22, 2014 when people are in the midst…
