media tips

Sue standing in her kitchen behind a counter of food, and holding a red pepper.

Finish Strong!

Here’s a tip for giving a memorable interview – Finish Strong! Close your interview or video with a short recap of your key message / sound bite or offer a call to action (I call this the “closer”). Say your closer as you’re finishing off the interview and BEFORE the host / journalist says thank you in their extro. Sometimes they will even throw you the line, “Anything else?” or “Where can we go for more info?” Be ready with…

Read More »
Sue is wearing a pink sleeveless dress and standing behind her white kitchen counter. She is looking at the laptop camera. On the counter are ingredients in glass bowls, veggies covered with a damp towel and a bowl of raw chicken placed on an ice-pak.

Tips for Virtual Cooking Demos

I’ve been giving a lot of virtual cooking demos lately. 👩🏻‍🍳 Fun, fun, fun! 🌮🥑🥙🍅 Here are 3 tips to help you crush your next virtual cooking demo: 1️⃣ Use clear bowls and containers.🌟 This helps your audience see the contents more easily. 2️⃣ Cover veggies, herbs and delicate leafy greens with a damp towel until you’re ready to go live.🌟 This keeps them looking fresh and vibrant, not limp and wilted. 3️⃣ Place your perishable ingredients over an ice-pak.…

Read More »
Sue Mah wearing a blue dress and looking into the camera

Pick 3 Key Messages

When you’re passionate and knowledgeable about a topic, you’ll probably have lots to say! But for media interviews, follow the rule of 3. Why 3? Well there are 3 reasons, of course! 1️⃣ We tend to remember words, visuals and references in patterns of 3. Just think of these classic examples: Eat, Pray, Love Friends, Romans, Countrymen Ready, Set, Go! 3 Little Pigs 3 Blind Mice Goldilocks and the 3 Bears 3 Musketeers 3 Amigos 3 witches in Shakespeare’s MacBeth…

Read More »
Sue Mah sitting behind kitchen counter and looking at an smart phone on a tripod

Look and Sound Like a Pro for Your Video Interviews

With physical distancing these days, more and more journalists are reporting from their homes. I’ve been giving live TV interviews via Skype and FaceTime from my home office and kitchen. And you can too! Here are my personal secrets of success. 1 – Use a tripod for your smart phone. This helps to steady the camera. I set up the tripod directly on my counter top. Raise the tripod so that the camera is at eye level. If you’re sitting…

Read More »

Secret of Success of success from Canada’s Top Media Dietitians – Featuring Vesanto Melina

Featuring Vancouver, BC-based dietitian Vesanto Melina, MS, RD – media dietitian and well-known author. Vesanto Melina, MS, RD is lead author of the Academy of Nutrition and Dietetics’ current Position Paper on Vegetarian Diets. She is an internationally known speaker and co-author of award winning books that are classics on plant-based nutrition, most with Brenda Davis, and now in 11 languages. Their most recent book is Becoming Vegan: Comprehensive Edition, written for dietitians, MDs, other health professionals, and nutrition enthusiasts,…

Read More »

Secrets of Success from Canada’s Top Media Dietitians – Laurie Barker Jackman

Featuring media savvy east coast dietitian Laurie Barker Jackman, RD In our new Secrets of Success series, we will be interviewing Canada’s top media dietitians to share their media experience, insights and nuggets of wisdom to help YOU be a media rockstar! We’re sure you will enjoy learning about Laurie and some of her top tips for media success! Laurie is an RD based out of Halifax, Canada. She is passionate about helping people understand the science of food and…

Read More »

Secrets of Success
Tamara is wearing a white blouse, standing in her kitchen and holding a white mug. On the counter are oranges, avocados, tomatoes and celery.
December 6, 2021
Puneeta wearing a green top and standing behind her kitchen counter with various food items on a cutting board.
August 22, 2021
Chef Andrea Buckett chopping red peppers on a wooden cutting board in her kitchen.
August 5, 2021
Copyright © 2024 Media Training Boot Camp. All Rights Reserved.