That time I did a media segment recovering from stomach flu – by Shannon Crocker

It was a busy Thursday when the stomach flu hit.  It was also the day I was planning to do my final prep on key messages for an upcoming Monday TV segment. Needless to say, I got nothing done.  I wasn’t too worried as I started to feel better late Friday and I knew that I still had a couple of days until my TV segment. But, I didn’t get better and in fact, started to feel worse again on…

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Dr. Sylvain Charlebois is standing outside and giving a TV interview

Have you ever given a media interview in the dark?

Dr. Sylvain Charlebois sure has! But it wasn’t exactly what he had planned to do! Read his unforgettable story below. Spoiler alert: Gum is involved! MTBC: You’re known as “The Food Professor” and you’re the Senior Director at the Agri-Food Analytics Lab at Dalhousie University in Halifax. What brought you to Montreal? SC: Our family cottage is in the Laurentians. On December 18, CTV’s Your Morning [in Toronto] booked me for an interview for January 2 at 7:15 am. I…

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Secrets of Success From Canada’s Top Media Dietitians – Featuring Shelley Case

We’re thrilled to introduce you to Shelley Case, leading international dietitian expert on the gluten-free diet! Shelley is also an author, speaker and consultant with more than 35 years’ experience. She is a member of the Medical Advisory Board of the Celiac Disease Foundation and the Canadian Celiac Association’s Professional Advisory Council. Shelley is a sought-after media source, conducting hundreds of radio, television, newspaper and magazine interviews throughout North America such as the NBC Today Show, CNN, CBC, CTV, Global TV,…

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Time to Shine in the Media!

January is the perfect time for YOU to shine in the media! With the cold dark days of winter, media outlets are looking for experts to motivate their viewers with tips and ideas to help them achieve and stick to their New Year’s resolutions. Start pitching your media interview ideas NOW to your local media outlets. It takes time to think of story ideas, so we’ve given you a jump start on some winning interview topic ideas. Here’s hoping you’ll soon…

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10 Tips for Giving Exceptional Food Demos!

We’re delighted to share 10 Tested Tips For Giving Exceptional Food Demonstrations, by dietitian Kristyn Hall! A recognized expert in the media, Kristyn is a Food, Nutrition & Culinary Coach with Calgary-based Nutrition and Culinary Solutions. Her 10 tips are guaranteed to wow your audience! This informative article was first posted on the Dietitians of Canada Practice Blog by Melissa Baker, dietitian and editor. If you’re a member of Dietitians of Canada and would like to write a blog post, you can find the writing…

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Secrets of Success for Shooting Multiple TV Segments in a Day

  By Gina Sunderland, MSc, RD, Co-Founder, Media Training Boot Camp Over the past year I have had the opportunity to be a regular guest on CTV Winnipeg Morning Live “Tots to Teens” feature with host Terri Apostle. I thought it would be fun to share with you some of my tips for pitching segment ideas to the host right through to preparing for shooting several segments on the same day.   Suggest segment ideas to the host Your best…

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Interview Rewind: Foods that Fight Inflammation – Kim Arrey, RD

Interview: Foods that Fight Inflammation Media outlet: CTV – Canada AM, Toronto, Ontario, June 8, 2015 Expert guest: Kim Arrey, BSc, RD   Interview Rewind: We review a media interview and highlight strengths and suggestions for improvement. Let’s watch Registered Dietitian Kim Arrey as she discusses “Food that Fight Inflammation” Topic and Key Messages Main interview topic discussed strategies for improving osteoarthritis through making healthy, nutrient rich food choices to reduce inflammation. Kim affirmed that many Canadians are suffering from…

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Secrets of Success #1: Building Solid Relationships

I’ll always remember my first broadcast interview – it was more than 12 years ago, at Breakfast Television (BT) in Winnipeg, and the topic was “Healthy Lunches for Kids.” All these years later I am still a welcome guest on BT Winnipeg. I attribute this to a key secret of success – building  a solid relationship with this media outlet. Having successful, working relationships with journalists is fundamental to your media success! Try using some of my tried and true…

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“You miss 100% of the shots you never take!”

It was actually these words of wisdom by Wayne Gretzky that inspired me to pursue a career in the media. You see, it all started with a call from Hal Johnson and Joanne McLeod, the dynamic duo from BODY BREAK. They asked me to be the dietitian on their national TV show. Their request left me flooded with a range of emotions – excitement, nervousness, and even fear! Dietitians weren’t visible in the media at all “back then”, and I…

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