Sue Mah

Sue Mah wearing a blue dress and looking into the camera

Pick 3 Key Messages

When you’re passionate and knowledgeable about a topic, you’ll probably have lots to say! But for media interviews, follow the rule of 3. Why 3? Well there are 3 reasons, of course! 1️⃣ We tend to remember words, visuals and references in patterns of 3. Just think of these classic examples: Eat, Pray, Love Friends, Romans, Countrymen Ready, Set, Go! 3 Little Pigs 3 Blind Mice Goldilocks and the 3 Bears 3 Musketeers 3 Amigos 3 witches in Shakespeare’s MacBeth…

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Sue Mah sitting behind kitchen counter and looking at an smart phone on a tripod

Look and Sound Like a Pro for Your Video Interviews

With physical distancing these days, more and more journalists are reporting from their homes. I’ve been giving live TV interviews via Skype and FaceTime from my home office and kitchen. And you can too! Here are my personal secrets of success. 1 – Use a tripod for your smart phone. This helps to steady the camera. I set up the tripod directly on my counter top. Raise the tripod so that the camera is at eye level. If you’re sitting…

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Kerry Miller

Do You Remember Your First TV Interview?

I first met Kerry Miller when she was a grad student participating in my media training workshop. Fast forward, and now she’s appeared in her first on-camera interview with Global News. Way to go Kerry! Here’s my online interview with Kerry and a link to her TV interview. 1 – Congratulations on your first TV broadcast interview! Tell us how you secured this interview – did you pitch the story idea to the producer / journalist or did they find…

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Dr. Sylvain Charlebois is standing outside and giving a TV interview

Have you ever given a media interview in the dark?

Dr. Sylvain Charlebois sure has! But it wasn’t exactly what he had planned to do! Read his unforgettable story below. Spoiler alert: Gum is involved! MTBC: You’re known as “The Food Professor” and you’re the Senior Director at the Agri-Food Analytics Lab at Dalhousie University in Halifax. What brought you to Montreal? SC: Our family cottage is in the Laurentians. On December 18, CTV’s Your Morning [in Toronto] booked me for an interview for January 2 at 7:15 am. I…

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A collage of media clips from Media Training Boot Camp.

2019 – Year in Review

What a year it’s been! January started off with a bang as our Co-Founder Sue appeared in multiple national interviews about the new Canada’s food guide and even caught up with the (former) Minister of Health in the TV studio green room. Throughout the year, we highlighted tips from media pros including Shelley Case, Andrea Hardy, Andrea Miller, Andrea D’Ambrosio, Nicole Osinga, Charles Ko and Dr. Shannan Grant. Our Co-Founder Gina also shared her secrets for creating your own “how-to” recipe video.…

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Secret of Success of success from Canada’s Top Media Dietitians – Featuring Hélène Charlebois

Featuring Ottawa, Ontario-based dietitian Hélène Charlebois, MSc, RD – media dietitian extraordinaire and owner of HC Nutrition. Hélène is a nutrition communications expert and has over 25 years of experience in helping people improve their health. She operates a local clinic in Ottawa, Canada, plus offers workshops, seminars, webinars and lunch and learns across Canada and abroad. Many food companies seek-out Hélène’s expertise as a spokesperson for: TV, radio, magazines, newspapers, web-letters and social media. She is a graduate of McGill University…

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Secret of Success of success from Canada’s Top Media Dietitians – Featuring Shannon Crocker

Featuring Hamilton, Ontario-based dietitian Shannon Crocker, MSc, RD – media dietitian superstar and owner of VIBRANT nutrition communications. Shannon is a nutrition communications pro and good food content creator. When she’s not writing about food and nutrition, she’s talking about it. A lot! Shannon appears regularly in radio and television media, facilitates wellness classes and is a professor at the Canadian Food & Wine Institute where she teaches nutrition to future chefs. Shannon shares her passion for simple, good foods that…

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Secrets of Success from Canada’s Top Media Dietitians – Zannat Reza

Featuring Toronto-based dietitian Zannat Reza – media dietitian superstar and owner of the health promotion social enterprise thrive360 In our Secrets of Success series, we are interviewing Canada’s top media dietitians to share their media experience, insights and nuggets of wisdom to help YOU be a media rockstar! We’re sure you will enjoy learning about more about Zannat’s extensive media experience and some of her top tips for media success! Zannat is a food and health storyteller who runs the health promotion…

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Secrets of Success from Canada’s Top Media Dietitians – Laurie Barker Jackman

Featuring media savvy east coast dietitian Laurie Barker Jackman, RD In our new Secrets of Success series, we will be interviewing Canada’s top media dietitians to share their media experience, insights and nuggets of wisdom to help YOU be a media rockstar! We’re sure you will enjoy learning about Laurie and some of her top tips for media success! Laurie is an RD based out of Halifax, Canada. She is passionate about helping people understand the science of food and…

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Media Interview Fumbles & Fixes #4

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them Media Interview Fumble #4: Communication break-down  In this interview, renown chef Jamie Oliver visited Canada to advocate for kids cooking…

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