media training

Dr. Sylvain Charlebois is standing outside and giving a TV interview

Have you ever given a media interview in the dark?

Dr. Sylvain Charlebois sure has! But it wasn’t exactly what he had planned to do! Read his unforgettable story below. Spoiler alert: Gum is involved! MTBC: You’re known as “The Food Professor” and you’re the Senior Director at the Agri-Food Analytics Lab at Dalhousie University in Halifax. What brought you to Montreal? SC: Our family cottage is in the Laurentians. On December 18, CTV’s Your Morning [in Toronto] booked me for an interview for January 2 at 7:15 am. I…

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A collage of media clips from Media Training Boot Camp.

2019 – Year in Review

What a year it’s been! January started off with a bang as our Co-Founder Sue appeared in multiple national interviews about the new Canada’s food guide and even caught up with the (former) Minister of Health in the TV studio green room. Throughout the year, we highlighted tips from media pros including Shelley Case, Andrea Hardy, Andrea Miller, Andrea D’Ambrosio, Nicole Osinga, Charles Ko and Dr. Shannan Grant. Our Co-Founder Gina also shared her secrets for creating your own “how-to” recipe video.…

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Secret of Success of success from Canada’s Top Media Dietitians – Featuring Vesanto Melina

Featuring Vancouver, BC-based dietitian Vesanto Melina, MS, RD – media dietitian and well-known author. Vesanto Melina, MS, RD is lead author of the Academy of Nutrition and Dietetics’ current Position Paper on Vegetarian Diets. She is an internationally known speaker and co-author of award winning books that are classics on plant-based nutrition, most with Brenda Davis, and now in 11 languages. Their most recent book is Becoming Vegan: Comprehensive Edition, written for dietitians, MDs, other health professionals, and nutrition enthusiasts,…

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Secret of Success of success from Canada’s Top Media Dietitians – Featuring Shannon Crocker

Featuring Hamilton, Ontario-based dietitian Shannon Crocker, MSc, RD – media dietitian superstar and owner of VIBRANT nutrition communications. Shannon is a nutrition communications pro and good food content creator. When she’s not writing about food and nutrition, she’s talking about it. A lot! Shannon appears regularly in radio and television media, facilitates wellness classes and is a professor at the Canadian Food & Wine Institute where she teaches nutrition to future chefs. Shannon shares her passion for simple, good foods that…

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Secrets of Success from Canada’s Top Media Dietitians – Zannat Reza

Featuring Toronto-based dietitian Zannat Reza – media dietitian superstar and owner of the health promotion social enterprise thrive360 In our Secrets of Success series, we are interviewing Canada’s top media dietitians to share their media experience, insights and nuggets of wisdom to help YOU be a media rockstar! We’re sure you will enjoy learning about more about Zannat’s extensive media experience and some of her top tips for media success! Zannat is a food and health storyteller who runs the health promotion…

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Media Interview Fumbles & Fixes #3

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #3: Picking a sensitive recipe Gina’s story: I usually pre-tape 3-4 television segments at a time– all…

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Media Interview Fumbles & Fixes #2

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #2: Relying on the producer to supply your food props Sue’s story: The night producer for CBC Morning…

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Media Interview Fumbles & Fixes #1

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #1: Forgetting to ask about parking and construction Gina’s story: While driving into downtown Winnipeg for an in-studio…

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Time to Shine in the Media!

January is the perfect time for YOU to shine in the media! With the cold dark days of winter, media outlets are looking for experts to motivate their viewers with tips and ideas to help them achieve and stick to their New Year’s resolutions. Start pitching your media interview ideas NOW to your local media outlets. It takes time to think of story ideas, so we’ve given you a jump start on some winning interview topic ideas. Here’s hoping you’ll soon…

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LOL! You're a media pro, Sylvain! Thanks for sharing your story! twitter.com/scharleb/statu…

About 3 days ago · reply · retweet · favorite

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