Tip of the Month

Dr. Sylvain Charlebois is standing outside and giving a TV interview

Have you ever given a media interview in the dark?

Dr. Sylvain Charlebois sure has! But it wasn’t exactly what he had planned to do! Read his unforgettable story below. Spoiler alert: Gum is involved! MTBC: You’re known as “The Food Professor” and you’re the Senior Director at the Agri-Food Analytics Lab at Dalhousie University in Halifax. What brought you to Montreal? SC: Our family cottage is in the Laurentians. On December 18, CTV’s Your Morning [in Toronto] booked me for an interview for January 2 at 7:15 am. I…

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Media Interview Fumbles & Fixes #3

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #3: Picking a sensitive recipe Gina’s story: I usually pre-tape 3-4 television segments at a time– all…

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Media Interview Fumbles & Fixes #2

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #2: Relying on the producer to supply your food props Sue’s story: The night producer for CBC Morning…

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Media Interview Fumbles & Fixes #1

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #1: Forgetting to ask about parking and construction Gina’s story: While driving into downtown Winnipeg for an in-studio…

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Time to Shine in the Media!

January is the perfect time for YOU to shine in the media! With the cold dark days of winter, media outlets are looking for experts to motivate their viewers with tips and ideas to help them achieve and stick to their New Year’s resolutions. Start pitching your media interview ideas NOW to your local media outlets. It takes time to think of story ideas, so we’ve given you a jump start on some winning interview topic ideas. Here’s hoping you’ll soon…

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How to handle tough questions in a media interview….lessons from watching a politician!

One of the most common questions we receive during our media training workshops is how to deal with tough questions. Aside from mock interview training and practice, we recommend watching or listening to an interview with a politician. Politicians are uber media trained to address the most challenging questions. Here’s a quick case study from a recent interview with The Honourable Carla Qualtrough. The interview topic: Early in June 2016, The Honourable Carla Qualtrough, federal Minister of Sport and Persons…

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LOL! You're a media pro, Sylvain! Thanks for sharing your story! twitter.com/scharleb/statu…

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