Tip of the Month

Sue standing in her kitchen behind a counter of food, and holding a red pepper.

Finish Strong!

Here’s a tip for giving a memorable interview – Finish Strong! Close your interview or video with a short recap of your key message / sound bite or offer a call to action (I call this the “closer”). Say your closer as you’re finishing off the interview and BEFORE the host / journalist says thank you in their extro. Sometimes they will even throw you the line, “Anything else?” or “Where can we go for more info?” Be ready with…

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Sue in her kitchen, tilting a bowl of food towards the camera

Tips for Virtual Cooking Demos – Part 2

Happy Nutrition Month! Here are 3 more tips to help you crush your next virtual cooking demo. Spoiler alert – you will never guess my tip #3! 1️⃣ Have all ingredients mise-en-place (“everything in place”) and position the ingredients in the order that they will be used. 🥬🥕🥑🌟 This helps your cooking demo flow smoothly and ensures you’re not missing an ingredient. 2️⃣ Pause throughout the demo and tip your bowl to the camera. 🥣🌟 This allows the audience to…

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Sue is wearing a pink sleeveless dress and standing behind her white kitchen counter. She is looking at the laptop camera. On the counter are ingredients in glass bowls, veggies covered with a damp towel and a bowl of raw chicken placed on an ice-pak.

Tips for Virtual Cooking Demos

I’ve been giving a lot of virtual cooking demos lately. 👩🏻‍🍳 Fun, fun, fun! 🌮🥑🥙🍅 Here are 3 tips to help you crush your next virtual cooking demo: 1️⃣ Use clear bowls and containers.🌟 This helps your audience see the contents more easily. 2️⃣ Cover veggies, herbs and delicate leafy greens with a damp towel until you’re ready to go live.🌟 This keeps them looking fresh and vibrant, not limp and wilted. 3️⃣ Place your perishable ingredients over an ice-pak.…

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3 lights shining on a subject to illustrate concept of 3 point lighting.

Lighting Tips

Lighting is key to any media or video shoot. Our guest contributor Naomi Chen shares a few of her pro tips! Natural lighting A lot of the times, content creators try to “dim” or “soften” their studio lights. Natural sunlight already helps provide a more organic look in your videos. However, because the weather is constantly changing, your shoots become dependent on the sun. You also may not be able to create certain effects for your videos. You want to…

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Dietitian Sue Mah standing with her hands open and talking to TV host

What to do with your hands during a TV interview

Wondering what to do with your hands during a TV interview? Here are 5 things to consider. 1️⃣ Open or Closed?Both. Keep your hands open as much as possible while you’re speaking. This helps to build trust with your audience and shows that you have nothing to hide. When you’re listening and not speaking, relax and rest your hands in a natural position on the table, podium or in your lap. 2️⃣ Up or Down?Up. Gesture your hands slightly upwards.…

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Sue Mah wearing a blue dress and looking into the camera

Pick 3 Key Messages

When you’re passionate and knowledgeable about a topic, you’ll probably have lots to say! But for media interviews, follow the rule of 3. Why 3? Well there are 3 reasons, of course! 1️⃣ We tend to remember words, visuals and references in patterns of 3. Just think of these classic examples: Eat, Pray, Love Friends, Romans, Countrymen Ready, Set, Go! 3 Little Pigs 3 Blind Mice Goldilocks and the 3 Bears 3 Musketeers 3 Amigos 3 witches in Shakespeare’s MacBeth…

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Kerry Miller

Do You Remember Your First TV Interview?

I first met Kerry Miller when she was a grad student participating in my media training workshop. Fast forward, and now she’s appeared in her first on-camera interview with Global News. Way to go Kerry! Here’s my online interview with Kerry and a link to her TV interview. 1 – Congratulations on your first TV broadcast interview! Tell us how you secured this interview – did you pitch the story idea to the producer / journalist or did they find…

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Dr. Sylvain Charlebois is standing outside and giving a TV interview

Have you ever given a media interview in the dark?

Dr. Sylvain Charlebois sure has! But it wasn’t exactly what he had planned to do! Read his unforgettable story below. Spoiler alert: Gum is involved! MTBC: You’re known as “The Food Professor” and you’re the Senior Director at the Agri-Food Analytics Lab at Dalhousie University in Halifax. What brought you to Montreal? SC: Our family cottage is in the Laurentians. On December 18, CTV’s Your Morning [in Toronto] booked me for an interview for January 2 at 7:15 am. I…

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Media Interview Fumbles & Fixes #3

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #3: Picking a sensitive recipe Gina’s story: I usually pre-tape 3-4 television segments at a time– all…

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Media Interview Fumbles & Fixes #2

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #2: Relying on the producer to supply your food props Sue’s story: The night producer for CBC Morning…

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