Secrets of Success

How to Pitch, Plan and Prepare a Dynamic TV Interview – FAQs

Thanks to everyone who listened in to our webinar How to Pitch, Plan and Prepare a Dynamic TV Interview! Here’s a recap of some of the questions we were asked. Question #1: Where can I find story ideas to pitch for an interview? Answer: A story idea has to be timely, newsworthy and relevant to the audience. Here are few different ideas. Pitch your story based on a monthly theme – e.g. February is Heart Month; March is Nutrition Month;…

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Make Your Media Debut this Nutrition Month!

With National Nutrition Month just weeks away, NOW is the perfect time to use it as a hook to introduce yourself to the media and raise your profile as a nutrition expert! One of my favourite DIY projects for Nutrition Month is creating a short video that’s packed with practical tips. For the past three years I have partnered with my colleague Amanda Nash, RD to develop our own videos, each one focusing on the Nutrition Month theme. It has…

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Interview Rewind: New Eating Habits for 2015 – Angel Ong, RD

Interview: New Eating Habits for 2015 Media outlet: City TV Breakfast Television, Montreal Quebec Expert guest: Angel Ong, RD Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Angel Ong as she discusses new eating habits for 2015. Topic and Key Messages Interview topic discussed strategies for improving your nutritional intake for the up-coming year. Interview was timely as it aired December 22, 2014 when people are in the midst…

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Interview Rewind: Foods for a Healthy Immune System – Jen Sygo, RD

Interview: Foods for a Healthy Immune System Media outlet: Canada AM Expert guest: Jen Sygo, RD Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian  Jen Sygo as she discusses foods for a healthy immune system http://canadaam.ctvnews.ca/video?playlistId=1.2085635. Topic and Key Messages Interview topic focused on foods to maintain a healthy immune system; the story was a timely hook in early November (flu season), and followed an earlier interview with a medical…

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Secrets of Success #1: Building Solid Relationships

I’ll always remember my first broadcast interview – it was more than 12 years ago, at Breakfast Television (BT) in Winnipeg, and the topic was “Healthy Lunches for Kids.” All these years later I am still a welcome guest on BT Winnipeg. I attribute this to a key secret of success – building  a solid relationship with this media outlet. Having successful, working relationships with journalists is fundamental to your media success! Try using some of my tried and true…

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“You miss 100% of the shots you never take!”

It was actually these words of wisdom by Wayne Gretzky that inspired me to pursue a career in the media. You see, it all started with a call from Hal Johnson and Joanne McLeod, the dynamic duo from BODY BREAK. They asked me to be the dietitian on their national TV show. Their request left me flooded with a range of emotions – excitement, nervousness, and even fear! Dietitians weren’t visible in the media at all “back then”, and I…

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