Secrets of Success

Interview Rewind: Foods for a Healthy Immune System – Jen Sygo, RD

Interview: Foods for a Healthy Immune System Media outlet: Canada AM Expert guest: Jen Sygo, RD Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian  Jen Sygo as she discusses foods for a healthy immune system http://canadaam.ctvnews.ca/video?playlistId=1.2085635. Topic and Key Messages Interview topic focused on foods to maintain a healthy immune system; the story was a timely hook in early November (flu season), and followed an earlier interview with a medical…

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Secrets of Success #1: Building Solid Relationships

I’ll always remember my first broadcast interview – it was more than 12 years ago, at Breakfast Television (BT) in Winnipeg, and the topic was “Healthy Lunches for Kids.” All these years later I am still a welcome guest on BT Winnipeg. I attribute this to a key secret of success – building  a solid relationship with this media outlet. Having successful, working relationships with journalists is fundamental to your media success! Try using some of my tried and true…

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“You miss 100% of the shots you never take!”

It was actually these words of wisdom by Wayne Gretzky that inspired me to pursue a career in the media. You see, it all started with a call from Hal Johnson and Joanne McLeod, the dynamic duo from BODY BREAK. They asked me to be the dietitian on their national TV show. Their request left me flooded with a range of emotions – excitement, nervousness, and even fear! Dietitians weren’t visible in the media at all “back then”, and I…

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