Secrets of Success

Media Interview Fumbles & Fixes #2

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #2: Relying on the producer to supply your food props Sue’s story: The night producer for CBC Morning…

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Media Interview Fumbles & Fixes #1

No matter how much we prepare and practice, things don’t go exactly as planned when it comes to media interviews! As life-long learners and media trainers, we’re always looking for ways to improve, learn and share our secrets of success with you! In the next few newsletters, we’ll share some our TV interview fumbles – and how to fix them! Media Interview Fumble #1: Forgetting to ask about parking and construction Gina’s story: While driving into downtown Winnipeg for an in-studio…

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Time to Shine in the Media!

January is the perfect time for YOU to shine in the media! With the cold dark days of winter, media outlets are looking for experts to motivate their viewers with tips and ideas to help them achieve and stick to their New Year’s resolutions. Start pitching your media interview ideas NOW to your local media outlets. It takes time to think of story ideas, so we’ve given you a jump start on some winning interview topic ideas. Here’s hoping you’ll soon…

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Foods that are better together! – Sue Mah, RD

Here’s Media Training Boot Camp Co-Founder Sue Mah, sharing her top 5 food combos for better nutrition. Backstory:  Sue is the regularly featured dietitian expert on the new national TV show Your Morning.  She pitched the interview idea to the show’s producer, and worked with the set stylist to create the visuals for the TV interview. Sue’s Secrets of Success Tip:  Be “edu-taining” – that’s educational + entertaining! Use separate “stations” for your visuals and be creative in how you…

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Interview Rewind – Cooking with Blueberries – Kristyn Hall, RD

Interview: Cooking with Blueberries Media outlet: Global TV Calgary, Alberta Expert guest: Kristyn Hall, MSc, RD; Food, Nutrition and Culinary Coach, Nutrition and Culinary Solutions; @kristynhall Air date: July 12, 2016 Reviewers:  Interview self-reflection by Kristyn Hall; and interview review by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind:  As always, we are happy to review your media interviews upon request. We were thrilled that Kristyn reached out to us to share her self-reflection based on what she learned from…

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How to handle tough questions in a media interview….lessons from watching a politician!

One of the most common questions we receive during our media training workshops is how to deal with tough questions. Aside from mock interview training and practice, we recommend watching or listening to an interview with a politician. Politicians are uber media trained to address the most challenging questions. Here’s a quick case study from a recent interview with The Honourable Carla Qualtrough. The interview topic: Early in June 2016, The Honourable Carla Qualtrough, federal Minister of Sport and Persons…

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Interview Rewind – Nutrition Month 2016, Try Something New! – Cristina Montoya, RD

Interview: Nutrition Month 2016 – Try Something New! Media outlet: Rogers Daytime TV Durham Region, Ontario Expert guest: Cristina Montoya, RD, @CristiMontoyaRD Air date: March 29, 2016 Reviewed by: Gina Sunderland & Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Cristina Montoya as she discusses “A New Recipe Idea for Nutrition Month 2016”. Topic and Key Messages This was Cristina’s…

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Interview Rewind: March Break Meal Prep – Andrea D’Ambrosio, RD

Interview: March Break Meal Prep Media outlet: Rogers Daytime TV Waterloo Region, Ontario Expert guest: Andrea D’Ambrosio, RD, Dietetic Directions,  Twitter: @DAmbrosioRD Air date: March 10, 2016 Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Andrea D’Ambrosio as she discusses “March Break Meal Prep.” Reviewed by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp   Topic and Key Messages This was Andrea’s fifth TV interview! She…

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Interview Rewind: Fresh Ways to Enjoy Eggs! – Patricia Chuey, RD

Interview: Fresh Ways to Enjoy Eggs Media outlet: CTV Morning Live Vancouver, Vancouver, BC Expert guest: Patricia Chuey, RD, Patriciachuey.com Air date: February 01, 2016 Reviewed by Gina Sunderland and Sue Mah, Co-Founders, Media Training Boot Camp Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Patricia Chuey as she discusses “Fresh Ways to enjoy Eggs”  http://bc.ctvnews.ca/video?clipId=799398&binId=1.1184694&playlistPageNum=1 Topic and Key Messages The interview discussed nutrition benefits of…

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LOL! You're a media pro, Sylvain! Thanks for sharing your story! twitter.com/scharleb/statu…

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