By Gina Sunderland, MSc, RD, Co-Founder, Media Training Boot Camp Over the past year I have had the opportunity to be a regular guest on CTV Winnipeg Morning Live “Tots to Teens” feature with host Terri Apostle. I thought it would be fun to share with you some of my tips for pitching segment ideas to the host right through to preparing for shooting several segments on the same day. Suggest segment ideas to the host Your best…
Like many of you, we’ve been following the election campaign and listening to the party leaders’ key messages. Politicians are uber media trained, and that’s why we think it’s fascinating to also watch their body language during the debates. Here is a great article from a non-verbal communication expert who offers her critique on the body language of each the federal leaders during the recent French language debate. http://www.huffingtonpost.ca/2015/09/25/federal-leaders-french-debate-body-language_n_8197760.html [Photo credit: Huffington Post Quebec]
Interview: The new app that will make choosing your meals easier Media outlet: CBC Central Morning Radio, March 7, 2014 Expert guest: Vanessa Pike Young, Regional Nutritionist at Central Health, @VanessaPikeRD Interview Rewind: We review a media interview and highlight strengths and suggestions for improvement. Let’s listen to Registered Dietitian Vanessa Pike Young as she discusses the Cookspiration app. http://www.cbc.ca/centralmorning/episodes/2014/03/07/the-new-app-that-will-make-choosing-your-meals-easier/ Key messages: Vanessa did a fantastic job by starting the interview with one of the most important key messages: “Cookspiration is…
Interview: Foods that Fight Inflammation Media outlet: CTV – Canada AM, Toronto, Ontario, June 8, 2015 Expert guest: Kim Arrey, BSc, RD Interview Rewind: We review a media interview and highlight strengths and suggestions for improvement. Let’s watch Registered Dietitian Kim Arrey as she discusses “Food that Fight Inflammation” Topic and Key Messages Main interview topic discussed strategies for improving osteoarthritis through making healthy, nutrient rich food choices to reduce inflammation. Kim affirmed that many Canadians are suffering from…
Thanks to everyone who listened in to our webinar How to Pitch, Plan and Prepare a Dynamic TV Interview! Here’s a recap of some of the questions we were asked. Question #1: Where can I find story ideas to pitch for an interview? Answer: A story idea has to be timely, newsworthy and relevant to the audience. Here are few different ideas. Pitch your story based on a monthly theme – e.g. February is Heart Month; March is Nutrition Month;…
With National Nutrition Month just weeks away, NOW is the perfect time to use it as a hook to introduce yourself to the media and raise your profile as a nutrition expert! One of my favourite DIY projects for Nutrition Month is creating a short video that’s packed with practical tips. For the past three years I have partnered with my colleague Amanda Nash, RD to develop our own videos, each one focusing on the Nutrition Month theme. It has…
Interview: New Eating Habits for 2015 Media outlet: City TV Breakfast Television, Montreal Quebec Expert guest: Angel Ong, RD Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Angel Ong as she discusses new eating habits for 2015. Topic and Key Messages Interview topic discussed strategies for improving your nutritional intake for the up-coming year. Interview was timely as it aired December 22, 2014 when people are in the midst…
Interview: Foods for a Healthy Immune System Media outlet: Canada AM Expert guest: Jen Sygo, RD Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Jen Sygo as she discusses foods for a healthy immune system http://canadaam.ctvnews.ca/video?playlistId=1.2085635. Topic and Key Messages Interview topic focused on foods to maintain a healthy immune system; the story was a timely hook in early November (flu season), and followed an earlier interview with a medical…
Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Sue Mah as she shares her healthy snack ideas.
Interview Rewind: We review a media interview and offer our expert POV, highlighting strengths and suggestions for improvement. Let’s watch Registered Dietitian Gina Sunderland as she shares tips for healthy holiday eating.
